I love golf. I love Nike. And I love Rory. Unsurprisingly, I've also written a fair amount about each - particularly Nike and its use of social media and commerce. Here's on more to add to that collection - Rory McIlroy is the world's #1 golfer and tees off at the PGA Championship today. He also is a Nike athlete.
Just ahead of Rory's opening round tee off, Nike released the following Facebook post - which includes Rory's attire and gear for the entire four-day tournament. That then links to a custom short URL (http://gonike.me/Valhalla) with all of Rory's gear and the wider Nike offering.
Nike of course did the same for their other major star: Tiger Woods (also shown below).