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Digital Chocolate

Digital Chocolate Talks iPhone Apps, Gaming

Terrific interview over on VentureBeat. Dean Takahashi speaks with Digital Chocolate's Trip Hawkins about their success on iPhone's App platform.

I encourage you to read the full article but have included two highlights:

About the odds of becoming a #1 iPhone Application and reaching 10 million downloads in 100 days:

There are 35,000 apps [competing on the iPhone]. Thousands are free. To get to No. 1, it’s pretty rare. There is a rotation where something stays at No. 1 for a week or two. The odds are very low. If there are maybe 25 products that have hit No. 1, then your odds are one in a thousand. Penguin was No. 1 through Christmas. Tower Blocks was No. 1 in February. Brick Breaker Revolution made it to No. 1 in April. That’s a mathematical freak. We have now released a fifth game, and a couple of more are coming. The first four games, in less than 100 days, hit 10 million downloads.

On deriving revenue and finding the right price point:

All five of our games are in the top 100 for revenue. Four of our games are in the top 100 by unit volume even though the prices for them are $3 each or more. If you weed out the really cheap products at 99 cents or free, then you find there are only three companies that can command a price of $3 or more and to rank high enough in the top 100 units sold.