Viewing entries tagged
Fantasy Football

Fantasy Football 2.0 Via My Blog - You In?

I've written a fair amount about sports and the web... and some of my most active feedback / commenting has come through those posts. So I'd like to try something: organizing a fantasy football league through this blog and its readers. The rules will be relatively straight forward

- Standard draft. Live in San Francisco for any of the techies who live here. Those not in the Bay Area can conference in. - 10-12 teams depending on interest / feedback - Each team / manager (or more likely his / her company) will be profiled on this blog - League will be managed through ESPN Fantasy League - but with some banter and recapping on the blog - Must start 1 quarterback, 2 running backs, 2 receivers, 1 tight end, 1 kicker, 1 defense and 1 offensive flex player each week

Thoughts? Who's in? Either email me or leave a comment. I'm looking for 10-12 people / teams!!

Sports Illustrated Moves Fantasy Football onto Facebook; Tries to Catch Up

Like it or not, fantasy football is important. According to the New York Times, 15.5 million people play fantasy football each year - about 86% of which are are male and 63% are under age 40. It's also become a $2 billion industry.

So when Sports Illustrated ( moved their fantasy football to Facebook, two things became apparent:

1) Sports Illustrated isn't the leader in fantasy football and is trying to aggressively catch up 2) Facebook has become completely mainstream and, for the big brands, an avenue for user acquisition (important to note that fantasy football is comprised heavily of adult males as well - so SI is using Facebook to acquire users outside of high school / college)

Sports Illustrated, according to TheBigLead and Comscore, was the ninth most visited sports network on the web... and in fantasy football, Yahoo, ESPN and CBS are the clear leaders. Here are the stats from the last month:

1. Yahoo Sports: 22,752,000 uniques 2. ESPN: 20,601,000 uniques 3. Fox Sports: 15,105,000 uniques 4. 11,917,000 uniques 5. AOL Sports: 10,632,000 uniques 6. WWE: 6,759,000 uniques 7. NBA: 5,740,000 uniques 8. NFL Internet Group: 5,624,000 uniques 9. Sports Illustrated Sites: 4,492,000 uniques 10. 3,528,000

Fantasy sports are critical for the major sports networks because they are remarkably sticky, have high switching costs and attract clusters of users. So for Sports Illustrated to run their fantasy offering offsite is very surprising a clear sign (to me) that they are conceded the fantasy game - hoping to win a new market via Facebook's huge audience. It's an interesting effort and perhaps not overly risky considering their position in the market... But unlike CBS's smash hit with the Final Four / Facebook integration, this doesn't seem to have a clear proposition to get users back to

Meanwhile, this seems like a big win for Facebook - just as the CBS / March Madness relationship was.

Notice the Facebook promotion atop the story headline

The Application's front door