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Evernote's Freemium Insights: 1.8% Users, 6% Actives Go Premium

Attention freemium marketers: popular utility application Evernote gave a very detailed overview of their freemium business... and the data is both fascinating and within the typical band of freemium products. The major takeaway: 1.8% of users (6% of active users) have converted to premium users. And Evernote has driven 50K premium subs in 28 months. I appreciate Evernote's willingness to provide visibility into their model as it helps other freemium businesses learn and optimize accordingly; and as we know, freemium has become a productive, consumer-friendly way to monetize apps, services, social content, etc.

I encourage you to read the full article on Venturebeat... but high-level statistics are below. If you are a freemium business and are interested in analyzing your performance, KISSmetrics is a great solution (Polaris portfolio company).

- 2.7m users with 7,000 added daily - Premium accounts are $5.00 / month - Has product on iPhone, Android, Mac, PC, and web - 60% of audience is US - 50,000 paying subscribers which is 1.8% of users and 6% of actives - "The key to hanging on to older users is introducing new features." - Cost per active user is $0.09 (originally was $0.50) - Revenue per active user is $0.70 per month

The Facebook Connect Makeover: Great Facebook Presentations

I have been asked several times recently for great Facebook Connect presentations and takeaways from our Dogpatch Labs / Facebook event (which you see here). Below are a handful of great presentations and demos. Any others that I have missed?

The Facebook Connect Makeover from Facebook

The Facebook Connect Makeover from Facebook Connect on Vimeo.

Hiten Shah & KISSmetrics "Facebook Connect Best Practices"

Facebook Connect for Your Website by Justin Osofsky of Facebook

JibJab at TechCrunch50 (Sept 2009)

Facebook Connect Design Best Practices

I have been asked to share some of the presentations from the Dogpatch Labs / Facebook Connect event this week. I will try to make presentations available depending on their public availability (and most importantly, the presenters' permission and comfort!).

Here is Hiten Shah and KISSmetrics' presentation on Facebook Connect Design Best Practices. This was one of the highlights of the evening and really drove home two of the three big takeaways from the evening:

2. Think about your users, not about pageviews or actions. 3. Test. Iterate. Test. Iterate. Test. Iterate.

View more documents from Hiten Shah.

Facebook Connect: It's More Than a Sign-On Tool

As Mike Hirshland wrote, "last night was a truly epic evening at Dogpatch Labs". Alongside Facebook, we hosted 150 people at Dogpatch Labs San Francisco to discuss Facebook Connect and demo their implementations and best practices. Over 50 companies were represented and we had teams fought the bad weather to arrive from New York, LA, DC, Montreal, Boston, etc. The event was epic in part because the demos were diverse and terrific - but it was also epic because ten minutes before the first presentation was slated to go - there was a major power outage across SOMA... leaving 150 of us standing in the dark. After maneuvering our way through the obstacles, we arrived at the Four Seasons conference room and dove right in.

Mike has several takeaways on his blog - and we will do our best to distribute attendee feedback as well, but here are my three major takeaways:

1. Facebook Connect is not a login system. It is much more.

The best Facebook Connect implementations go beyond the login. They must give the user a reason to interact and provide value after the login - and with Connect, the content and data go far beyond registration: photos, birthdays, social graph, etc. JibJab and Personera are terrific examples: by logging in through Facebook Connect, you are enabling a better, more social site experience. 2. Think about your users, not about pageviews or actions.

If you think about the value you are trying to deliver through Facebook Connect, you will construct an experience that encourages and fosters virality. If you think of Connect as a way to drive pageviews or feed posts, you can end up missing the most important factor: ongoing engagement.

3. Test. Iterate. Test. Iterate. Test. Iterate.

You would be amazed at how small tweaks in language, style, color, etc create very significant changes. KISSmetrics gave an outstanding presentation here and folks like Hollrr showed the impact of recent design changes.

Art Chang, a Dogpatch Labs resident and phenomenal photographer, has several great photos of the event. Two of which are below: