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Media Temple

Twitter Promoted Tweets & Effective Real-Time, Event-Based Advertising

For much of today, my blog was unaccessible because Media Temple had a far-reaching outage.

After unsuccessfully trying to reach my site, I was made aware of this through Twitter (why no email correspondence?)... with a simple search of "Media Temple", there were endless tweets referencing the outage. This of course speaks to the power of Twitter's instantaneous news stream; but surprisingly, it also spoke to the potential power of Twitter's Promoted Tweets ad system. Media Temple competitor Storm On Demand saw this is a immediate opportunity to reach targeted searchers and acquire new users with a specialized coupon. Smart. And Twitter is the perfect system for this short-lived, real-time marketing opportunity.

Facebook is terrific for reaching hyper-targeted users (demographic, location, taste / preference, etc). And this is an example of Twitter's effectiveness around real-time, event-based advertising.

My Blog Has Moved to Media Temple (mt)

Goodbye Dotster. Hello Media Temple (mt).

Over the last few weeks, you may have noticed slowness (to put it lightly) on this blog. It was being hosted on Dotster with a shared server (that they repeated swore was never close to capacity). After wasting way too much time reviewing my Wordpress installation, blog code, plugins, etc - it was apparent that the blog itself was not the issue...

So I decided to migrate everything to a dedicated server using Media Temple (mt). Things are now lightning fast and mt's customer support and responsiveness have been outstanding. The blog should be running faster than ever and it should be entirely stable. Thanks for your patience and big thanks to Danny Leffel (of InGameNow) and Russell Cook (of beRecruited) for all of the assistance.

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