iPhone 3GS Launch: Advertisers Join the Consumers

Early indications are that the iPhone 3GS launch has been a success - there were "100,000s of pre-orders" and, thanks to Apple's pre-launch reservations and purchases, the experience was clean and efficient. But just as consumers waited in line for their shiny new iPhone, advertisers prepared the launch and the marketing onslaught is everywhere. Visit any tech blog and you'll see a swarm of ads for: - iPhone 3GS-compatible accessories (ie skins and cases) - iPhone competitors (namely the Palm Pre) - Phone carriers (Sprint and T-Mobile are trying to capture attention)

My personal favorite:

This is good too... as *everything* comes off as an ad:

The Market Responds to Palm Pre and iPhone 3GS, Differently

On a day when data was released surrounding the Palm Pre's launch and Apple announced the iPhone 3GS, the clear loser was the Palm Pre and its carrier.

Palm: -6.5% Sprint: -2.9% Apple: -0.6% (rebounded from -3% after WWDC) AT&T: -0.3%

You will notice in the below chart that the market's reaction occurred before Apple's keynote (which was relatively expected materials) and actually rebounded as the day progressed... suggesting that the movement was rather a reaction to the Pre's weekend sales: