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Travel Channel

Man vs. Food Uses Facebook Ads, Video & Poll to Kick Off New Season

Last week, I wrote about Starbuck's using Facebook Polls and Facebook's Top Pages (both all-time and daily growth). Here is another example of a rich, interactive campaign through Facebook: Travel Channel's Man vs. Food. The new Man vs. Food season begins tonight - and in preparation, the Travel Channel is running a major campaign through Facebook that includes:

- Sponsored ads - RSVPs and calendaring for the season premier - Interactive polls related to the food challenge - High-quality video trailers with in-video ability to "like" I am really impressed by the video quality - which is outstanding and runs smoothly and without any interruption. It is also the first time that I have noticed an ability to "like" from within the video.

Has it worked? The Man vs. Food fan page now has ~60,000 fans and tonight's RSVP has had another ~60,000 responses.


The inclusion of friends' names who also have RSVP'd gives the advertisement a more personal, communal feel.


Not exactly an impactful, insightful poll (or set of data) - but it is engaging, grabs the eye and led me to play the video.


The video quality is fantastic.


And the ability to "like" the video while watching it makes it viral by appears within my news feed.