... when you can communicate it as clearly as the folks at Twitter have.
This video is brilliantly put together and powerfully captures the Twitter product, community and brand. Well done.
YouTube RickRolls April Fools In
In general, I don't understand why April Fools jokes on the internet have begun on March 31st - but apparently that's now standard. I also struggle with April Fools internet 'jokes' because they are mostly just made up stories (easy to do - though cleverness is clearly difficult) - but that's what makes YouTubes 'prank' so great: they actively made a product change and, in doing so, poked fun at themselves. YouTube RickRoll'd their users and their videos - linking all their featured videos to that classic 80s music video.
It's debatable who's career was resurrected more by web 2.0: Chuck Norris or Rick Astley.
If you don't know what a RickRoll is, here is a great example. Yesterday's #1 story on Digg was titled "Lala (Tiki Bar) Showers Video", raked in nearly 7,000 diggs and linked to this video:
Flick'Rolled:
Some guy RickRolling his class:
The Much Discussed Mark Zuckerberg, Sarah Lacy Interview at SXSW
Burger King Whopper Freak Out: Manny Meets The King
When the Burger King "The King" got wildly popular last Halloween and, while moving some stuff around the house today, I came by the mask and found out what the real Whopper Freak out is. (By the way, if you haven't seen the Whopper Freak out commercials - they are hysterical)
Videos after the jump