I haven’t blogged much in the last week – but I have good reason: we’ve been hard at work on InGameNow… and, just in time for tomorrow’s NBA Draft, we officially launched today!

InGameNow: Twitter for Sports

As I have discussed before, InGameNow was launched and funded out of sfEntrepreneurs – an organization of ten local entrepreneurs with varied skillsets. After a couple months of intensive work in each of our ‘spare’ time, we have launched a product that we are very excited about. The concept of InGameNow arrived from the team’s two shared passions:

1. We are all avid sports fans
2. We are all avid Twitter users

But we collectively were disappointed about the lack of a sports presence on Twitter – and personally, I am a believer that Twitter is effective for open, spontaneous discussions but struggles as a medium to follow structured events.

The end result is InGameNow.com which can best be described as Twitter for sports. With InGameNow, sports fans can interact around teams, players and games… most exciting, users can now receive real-time updates and scores via Google Talk, AOL Instant Messenger and Email (customizable by frequency and content) – so even if you can’t attend or view your team’s next game, you’ll be able to stay up-to-date and engage with fellow enthusiasts:

For mobile users, you can either us Google Talk, browse directly on InGameNow.com (optimized for the iPhone) or schedule email alerts:

We also had a nice write up on Mashable:

A new sports community called InGameNow, from the creators of the recently acquired beRecruited, adopts the Twitter method of disseminating user-generated information on sports news reporting and commentary. In addition, these Twitter-like updates are filtered based on votes, so the best updates can bubble to the top. In true sports community nature, users on InGameNow earn points for site participation, and can work their way up the rankings in order to become trusted users…

If you’re a sports fan, I encourage you to check out InGameNow. We aim to have an active night of posting for tomorrow’s NBA Draft. And (as always) I welcome feedback either on the blog or directly via email!

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