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AdMob Nails Universal Mobile Advertising via the iPhone

Submitted by Ryan Spoon on July 24, 2008 – 8:54 pmComments

Earlier in the week, I wrote about how AdMob, Google and Developers seem best poised to monetize iPhone Apps …instead of Apple. Now AdMob is demonstrating that monetization can uniformly move beyond Applications and across all of the browsing / web-based utilities that the iPhone enables.

AdMob has released a suite of iPhone specific real estate / ad units – and the interactivity is far better than the mobile text ads that are rendered through the Blackberry, sit across many sites and/or are used by Applications like Sports Tap (who uses Google). The question is how much rich inventory currently exists for these formats? Asking advertisers to produce a new ’standard’ of creatives is always difficult and a potential bottleneck.

I love AdMob’s approach: universally release the new ad units and showcase the formats in a simple, well presented video that coincides with MobileBeat 2008. I am excited about the innovations coming out of AdMob and companies like Twitterific and the New York Times who are creatively integrating ads into their popular iPhone applications.

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  • Hoq
    Actually, I hate AdMob, and am going to jailbreak my phone this weekend just to block them. The ads are annoying and will only get worse as time goes on and they push the marketing boundaries to see just how irritating they can be.
  • Great post I especially found it useful when you stated AdMob, Google and Developers seem best poised to monetize iPhone Apps …instead of Apple. Google has developed there on phone that is being marketed with t-mobile. Because the big G has spent many years as the leader in search engine market they have poised themselves to understand that consmuers are ready for the new wave of marketing and they understand that the Iphone is leading the way in putting a palm held computer in the palms of every american, which will make reaaching the consmuer easy available
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