It is time to start thinking of mobile devices as netbooks or, for that matter, laptops. Data from AdMob suggests that users of the iPhone and iPod Touch are highly captive consumers of content and entertainment. The most remarkable statistic: 43% of iPhone and iPod Touch users spend more time on the mobile web than on a computer or laptop.

More than 40% of users of both devices reported using the Internet on their mobile device more often than using the Web from their computers or listening to the radio.