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For 40% of Users, Mobile Web has Replaced the Regular Web

It is time to start thinking of mobile devices as netbooks or, for that matter, laptops. Data from AdMob suggests that users of the iPhone and iPod Touch are highly captive consumers of content and entertainment. The most remarkable statistic: 43% of iPhone and iPod Touch users spend more time on the mobile web than on a computer or laptop.

More than 40% of users of both devices reported using the Internet on their mobile device more often than using the Web from their computers or listening to the radio.


All We Need is Connectivity: Why the iPod Touch & Netbooks Matter

We have three computers in our household: one desktop and two laptops. Right now, I'm on my desktop with two wide-screen monitors. Every inch of real estate is covered in applications.... all web-based: - Gtalk and Skype - Gmail - Google Docs - Pandora - Dropbox - Twhirl - About 15 tabs within my browser (Chrome)

My computer usage is entirely online - from content to applications. In fact, the only three programs that I use on a routine basis that aren't web-based are Adobe Photoshop, Microsoft Powerpoint and Microsoft Excel. There simply aren't powerful enough equivalents at this point. And for every PSD, PPT and XLS file, I move it between computers via Dropbox.

Here's why this is important:

First, while I am not the typical internet user... this is occurring more and more frequently. For me it started with smaller transitions such as from Microsoft Word to Notepad and Notetab... and from those two to Google Docs.

And it's not just the consumer: corporations are also making the shift. Supposedly one-million companies now use Google Apps. At Widgetbox, we are one of those companies. We also use web-applications to track our product process, backlog, QA, business development flow, and so on. It's a remarkable movement.

I think the shift (for consumers and corporations) reveals as much about portability as it does about lightweight, comparable functionality... which when combined, allow me to access content and applications on lighter-weight hardware - such as my iPhone. And this is precisely why the iPhone, the iPod Touch and Netbooks are the future of computing: I don't need a huge processor to do my day-to-day work. Rather, I prefer portability and form factor.

The only thing I need is visual real-estate. If I could my monitors into a netbook.... I'd be more than happy.

Amazon Kindle + iPod Touch Tablet + Netbooks...?

Three related meme's have gathered steam this week: 1. Q4 2008 and 2009: Year of the Netbook 2. The large form Apple Touch 3. Memo to Jeff Bezos: My interest in the Kindle is waning

So what do these all have to do with one another?

Simple: it's a race to be the first great, dominant netbook. After all, that's really what a large screen iPhone / iPod Tablet would be. And to a degree, it's what the missing ingredient for the Amazon Kindle. And the form factor of the Touch and the Kindle are what current netbooks are missing.

I love the prospects of the Kindle (and I love Amazon...), but Apple has the inside edge here. Turning the iPhone or Touch into a tablet is far easier than converting the Kindle or recomposing current netbooks. Furthermore, Apple already has thousands of apps to launch with (adding content and gaming) and can turn iTunes into an Amazon eBooks competitor.