After iPhone 3GS Upgrade, Apple Asks me to Insure my 3G


I have criticized Apple's email marketing efforts before (here and here)... but this one takes the cake: Your iPhone 3G hardware coverage is about to expire Don't say good-bye. Extend your coverage with the AppleCare Protection Plan.

This email is laughable since I purchased the iPhone 3GS this weekend and used the same email address to pre-order it. And I activated the 3GS through iTunes - effectively replacing iPhone 3G.

I understand that Apple has these emails systematically scheduled; but, you would think they would scrub the recipient list on a weekend when 1,000,000 new iPhones were sold.

Considering I just extended my AT&T contract and upgraded my hardware, I really enjoyed the ironic "don't say goodbye" tagline.

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