After iPhone 3GS Upgrade, Apple Asks me to Insure my 3G

I have criticized Apple's email marketing efforts before (here and here)... but this one takes the cake: Your iPhone 3G hardware coverage is about to expire Don't say good-bye. Extend your coverage with the AppleCare Protection Plan.

This email is laughable since I purchased the iPhone 3GS this weekend and used the same email address to pre-order it. And I activated the 3GS through iTunes - effectively replacing iPhone 3G.

I understand that Apple has these emails systematically scheduled; but, you would think they would scrub the recipient list on a weekend when 1,000,000 new iPhones were sold.

Considering I just extended my AT&T contract and upgraded my hardware, I really enjoyed the ironic "don't say goodbye" tagline.

iPhone Headphones Jack Problems... Here's How to Fix

Over the last couple days, my iPhone 3G's headphones were acting strangely. I could hear audio, but the microphone wasn't transmitting my voice and the receiver button (used to answer calls / turn MP3 player on/off) wasn't working. I assumed that it was an issue with the headphones - but after trying a second pair, I had the same issue. So clearly it's a problem with the iPhone's headphone jack. After some investigating and poking around (literally), I found a solve. And I since I realized that this is a common issue and not much is written about it... here's the solution:

First, the iPhone's headphone input apparently has a small sensor inside of it that, when covered (ie by lint), prevents the phone from activating the headphone's microphone and other functions. If you have a can of compressed air - insert it into the jack's opening and blow... making sure to tilt throughout the entire area.

If you don't have compressed air, the hack-ish solution is take your heaphones and insert it into the iPhone repeatedly and quickly. It should clear up the sensor.

I tried both solutions. The hack was precsiely that: a hack which lasted a couple hours. Once I used compressed air (and about half the can!), everything ran perfectly.

Who is Monetizing the Free iPhone Apps? Google, AdMob, Developers - But Not Apple

I believe that most of the content-based iPhone applications are going to be free over time... and early indications are that this is the case with top free apps include the New York Times, Wordpress, Twitterific, Sports Tap, Jott, etc subscribing huge numbers of new users and downloads.

But as free becomes more prevalent on Apple's App Platform, it's early business model starts to crumble. The premise is that developers charge for downloads and Apple takes a cut of each purchase; but developers are doing two things that jeopardize that model:

1) justifying the apps and 'free' distribution as an effective lever for user acquisition. Jott and other brands are experiencing huge recognition and user-growth.

2) monetizing the app with-in-application advertising.

The latter point is fascinating because it cuts Apple out of the direct monetization path. Here are three prominent free applications and their in-app monetization:

SportsTap has a persisent Google Mobile ad atop each 'page'. Notably, I've missed clicked the remarkably-small "home" icon and accidentally made SportsTap a fair amount of AdSense revenue.

Twitterific introduces ads inline among the message stream. The ad unit seems to be built and sold in-house. It's good looking and says "Ads via the Deck".

New York Times also seems to be selling in-house ads that are colorful and persistent on the bottom of each article page. No ads appear on the home screen or category screens.

So who wins here? It's a major platform for AdMob to extend their mobile advertising reach and for Google Mobile to make a serious splash. Google has struggled to win mobile thus far but could hypothetically increase publisher payouts to win real estate being opened via the iPhone (akin to how Yahoo tried to win real estate during the Yahoo Publisher launch). The ad formats aren't (yet) standard, so I also suspect we will see a significant amount of ads sold in-house by the major players... similarly, I don't suspect there will be huge ad variety in the short term (inventory and quantity of advertisers does not yet match the available real estate).

But what will Apple do? Clearly the platform growth is important and beneficial... but as Google, AdMob and Developers monetize their applications, you can bet that Apple will try to figure out how to get in that stream.