In less than a week, Youtube's hit video "JK Wedding Entrance Dance" has been viewed over seven million times (and nearly 1.5m times in the last 24 hours). So what does that look like on the real-time web? And how much traffic have Bit.ly and Twitter sent?
One of the reasons I love Bit.ly is because of its transparency and ability to deliver meaningful analytics. For a given URL, you can see a page's real time traffic, referrals and geographic usage (all of which originated with a Bitly URL).
350,000 of the JK Wedding's 7m views arrived from Bitly alone. That is 5% of the video's views.
Even as the video's virality slows down, that is still 25-50 clicks per minute:
And Twitter.com represented over half of the traffic. Facebook was only 20,000 visits (but the video of course can be embedded directly into Facebook - Bitly's normal use case on Facebook is through the Twitter app integration):
Proof enough that this video was a viral hit: it collected 5,000+ Diggs and over 800 retweets on Tweetmeme... and that is from a Youtube embed off Youtube.com (outspokenmedia.com).