EA Acquiring Playfish for $250m (Rumor)


As rumors circulate that Electronic Arts is acquiring the hot mobile and online game maker Playfish for $250m (here and here), the Wall Street Journal has a timely and fun headline. The article does not mention Playfish or any other gaming companies / targets, but the timing is certainly funny:

playfish EA wsj

EA’s Schappert Foresees Social Gaming Consolidation ... Schappert deflected a question about whether EA, which has plenty of cash, might be in the market for a social-networking gaming company. While social networks such as Facebook have practically become the new Internet portals, he asked of social gaming, “Is it sustainable or is it a bubble?”

He used mobile gaming as an analogy, where EA bought one of the largest mobile game publishers, Jamdat Mobile Inc., because of its expertise in deploying games on a variety of mobile devices and networks. The acquisition enabled Jamdat to capitalize on EA’s portfolio of games. Since then, mobile gaming has become dominated by established games and established brands, Schappert said. He expects social gaming to follow a similar path and said he’s confident EA has the ability to pursue the market with internal developers while remaining open to an acquisition.