According to Hitwise (ironically via their Twitter feed), Facebook was the #1 visited site in US on Christmas Eve and Christmas Day. This is the first time Facebook has been the most visited page.

Facebook’s growth and audience diversity are obvious – but this is a telling sign that Facebook has matured beyond college audiences (who seasonally are not on-campus during late December) and into ubiquity. Over Christmas, my Facebook feed – like all others – featured best wishes, vacation photos, food updates, football analysis, etc.

A thank you to Facebook’s Alex Schultz who posted this on his Facebook feed (where I found the tip!):

Popularity: 1% [?]