Why am I excited about the forthcoming iPad? It has an opportunity to change our reading behavior... much in the same way that the iPhone (and Android and other mobile computers) have changed web consumption. Below is an example of Wired Magazine on the iPad - a product being collaborated with Adobe. Imagine this for your favorite magazine, newspaper, or book. While the Kindle is beautiful in its simplicity and storage - the below demo showcases a different kind of beauty: interactivity, expansiveness, user experience, etc. For most publishers, this is not feasible - let alone scalable... but is a hint of what can be developed and how our reading habits might change:

Read more about the Wired demo here.