If Gilt = Fashion, Does Gilt Man = Travel?


Gilt Group made its name around high fashion at low prices. In their words, "Gilt Groupe provides access, by invitation only, to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to 70% off retail. Each sale lasts 36 hours and features hand selected styles from a single designer." It is interesting how different the 'inventory' between Gilt's vertical offering is (Gilt for women and Gilt Man for men). For instance, true to their early success, Gilt.com currently has seven offers... all of which are fashion related. There are four promotional units that all also promote fashion:

Compare that to Gilt Man, which is predominantly travel and vacation related. Four of the six current offers are travel related; the remaining two are men's fashion. There are also two promotional units - which are product related (mobile app and referral program):

Not sure whether it is a comment more on purchase habits or Gilt's ability to drive demand and/or inventory... but the difference is certainly striking.

Whichever side of the spectrum the answer falls, fashion still sells on Gilt Man. Below is one of the two Gilt Man fashion boutiques; within 10 minutes, several of the items were full sold out: