January marked the month where Facebook passed Google in visits and Yahoo in Uniques. Today, Compete released their February 2010 numbers and the trends continued:
1. Google remains the largest by reach (with 141m uniques) and Facebook has gained some distance ahead of Yahoo. All three sites dipped consistently (4.3-4.9%) from January.
Google: 141.3m uniques
Facebook 127.9m uniques
Yahoo: 125.4m uniques
2. Facebook is the largest in terms of visits - really pulling away from Google (2.8b vs. 2.5b). Again,all three sites declined - but while Facebook's decline was 2.5%, Google and Yahoo dipped 9.2 and 12.7% respectively... which is turn created separation between Facebook and the others.
Facebook: 2.8b visits Google: 2.5b visits yahoo: 2.2b visits
3. Google and Yahoo each see 17.8 visits per unique. Facebook sees 21.9... a substantial difference.
4. It is also interesting that Google's top "referral" and "destination" site was Facebook (Yahoo was #2 and YouTube #3).