AdMob's monthly mobile metrics reports provide terrific, real insights into mobile trends (hardware, software, OS, and mobile usage).The February report has two important trends that I have highlighted over the last few months:
1. Android continues to ramp and take significant market share: "Android was the fastest growing operating system in the AdMob network year-over-year. Android's share of smartphone requests increased from 2% in February 2009 to 24% in February 2010. The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ."
2. The iPod Touch and other web devices are becoming significant mobile devices... and wait until the iPad and tablets emerge
"The mobile Internet device category experienced the strongest growth of the three, increasing to account for 17% of traffic in AdMob’s network in February 2010. Although the vast majority of traffic in this category comes from the iPod touch, the category also includes devices like the Sony PSP and Nintendo DSi."
