Small update from this weekend's post on Levis great Facebook / Open Graph integration: they are now actively promoting the site with Facebook premium ads. In addition to promoting the Facebook integration, they are providing free shipping for all of today's purchases. " is new! Share your favorite jeans with the new Facebook "like" button. Free shipping any order today only."

This is the only ad creative I have seen - but I imagine something that is more colorful and more social is more likely to be clicked. It is tough to convey social AND product within the limited space, but has captured it very well... the ads are not there yet. Nevertheless, interesting to see that the Facebook integration comes with an integrated ad campaign!