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Levis Promotes Social Shopping with Social Ads

Small update from this weekend's post on Levis great Facebook / Open Graph integration: they are now actively promoting the site with Facebook premium ads. In addition to promoting the Facebook integration, they are providing free shipping for all of today's purchases. " is new! Share your favorite jeans with the new Facebook "like" button. Free shipping any order today only."

This is the only ad creative I have seen - but I imagine something that is more colorful and more social is more likely to be clicked. It is tough to convey social AND product within the limited space, but has captured it very well... the ads are not there yet. Nevertheless, interesting to see that the Facebook integration comes with an integrated ad campaign!

Levis + Facebook's Open Graph = Awesome Social Shopping

Facebook's F8 announcements featured prominent partner integrations with Pandora, IMDB, ESPN and Yelp... but Levi's quickly demonstrated that the Open Graph and web-wide Like functionality are highly applicable to e-commerce and social shopping. Just as Pandora uses Facebook to personalize music (artist & channel) through your social graph, Levis allows shoppers to like, view and filter products based on social input / preferences.

Shoppers can either view top products from "everyone" or specifically visit the "Friends Store": a storefront with content chosen by your Facebook friends. You can also invite friends directly to shop alongside you and provide their feedback.

Cleverly, Levis also features friends' upcoming birthdays, showcases their favorite Levis products and encourages gifting.