Levis + Facebook's Open Graph = Awesome Social Shopping


Facebook's F8 announcements featured prominent partner integrations with Pandora, IMDB, ESPN and Yelp... but Levi's quickly demonstrated that the Open Graph and web-wide Like functionality are highly applicable to e-commerce and social shopping. Just as Pandora uses Facebook to personalize music (artist & channel) through your social graph, Levis allows shoppers to like, view and filter products based on social input / preferences.

Shoppers can either view top products from "everyone" or specifically visit the "Friends Store": a storefront with content chosen by your Facebook friends. You can also invite friends directly to shop alongside you and provide their feedback.

Cleverly, Levis also features friends' upcoming birthdays, showcases their favorite Levis products and encourages gifting.