Android: "Traffic Growing at Compounded Monthly Rate of 32% per Month"


For mobile news, the best reading each month is the AdMob Mobile Metrics Report (see previous coverage here). The March 2010 report is noteworthy for a few reasons and have a consistent theme: Android has arrived: 1. Device proliferation / diversity "Two Android devices, the HTC Dream and HTC Magic, collectively represented 96% of Android traffic in September 2009. Seven months later, 11 devices represented 96% of Android traffic in the AdMob network."

2. Manufacturer diversity

"Motorola was the leading Android manufacturer with 44% share of traffic in March 2010 due to the success of the Droid and CLIQ. HTC was a close second with 43% of requests, followed by Samsung with 9%."

3. Significant, compounded growth

"The Android platform has experienced significant growth in monthly traffic over the past year. Android traffic has grown at a compounded monthly growth rate of 32% per month, going from 72 million requests in March 2009 to 2.0 billion in March 2010. AdMob overall worldwide traffic for March 2010 is up 18% month over month."

4. Android's operating system share within the US is accelerating; iPhone's is declining (based on AdMob's metrics