In my ongoing fascination / following of Amazon's marketing for the popular Kindle device (see February, March and April campaigns) - I have another to add: Amazon's most recent Kindle advertising includes Amazon product reviews and notes that the Kindle has "more 5 star reviews than any other product on Amazon."
Impressive. And compelling. And a nice inclusion of Amazon's reviews platform (which, in my opinion, is the web's best) and a promotion of their active community (particularly Gloria from Oklahoma!):
Also interesting: how much promotion Amazon has given to Microsoft's Internet Explorer 8: "Your Amazon Browser." I am not entirely sure what that means and I am not inclined find out as I am a happy Chrome user: