"Find Deals on Facebook: Checking in on Places can get great deals nearby. Find specials wherever you see a yellow icon in the Facebook for iPhone app."
Like Starbucks and H&M, this ad is targeting consumers and aims to drive check-ins... which in turn can also be considered a promotion for the deal providers (ie Starbucks, H&M, etc). Also interesting:
1) the ad specifically targets iPhone users - I wonder if there is an Android specific campaign? 2) the ad expands into a video. Facebook has been releasing high-quality videos for each of their new products (example here)