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Facebook Now Advertising "Facebook Deals" to iPhone Users

Last week I wrote about how both Starbucks and H&M are beginning to advertise their Facebook Deals / Facebook Places campaigns. Now Facebook itself is advertising the Deals Platform:

"Find Deals on Facebook: Checking in on Places can get great deals nearby. Find specials wherever you see a yellow icon in the Facebook for iPhone app."

Like Starbucks and H&M, this ad is targeting consumers and aims to drive check-ins... which in turn can also be considered a promotion for the deal providers (ie Starbucks, H&M, etc). Also interesting:

1) the ad specifically targets iPhone users - I wonder if there is an Android specific campaign? 2) the ad expands into a video. Facebook has been releasing high-quality videos for each of their new products (example here)

Landing page:

H&M Offers 20% Off Entire Purchase for Facebook Deals Check-In

Within a day of Facebook announcing their new Deals platform, Starbucks started advertising for their check-in rewards.

Retailer H&M is now doing the same: rewarding checked-in users with 20% their purchase. H&M has been an aggressive experimental marketer. For instance, they were early to advertise in Booyah's location game MyTown and have advertised on Facebook in the past. It will be interesting to see if H&M starts appearing in your newsfeed during the promotion (which ends today).

H&M Launches MyTown Integration & Ads; Facebook Sponsored Campaign

Earlier this week, MyTown released version 2.1 of their wildly popular mobile gaming app (unfortunately there is still no level 41). In addition to some very slick UI enhancements and clever game mechanics (such as scratch lottery tickets that are rewarded every 30-minutes) - they released integrated local ad campaigns. ... and they timed that launch with a Facebook sponsored ad campaign that echoes the same messaging and products as the MyTown focus: "The Blues":

Previously, MyTown ran ads for local franchises like Red Mango: the stores were highlighted in local listings and discounts were provided to those who either owned the property or checked-in. In version 2.1, MyTown released a far more integrated campaign for clothing store H&M. In addition to features used with Red Mango, they fully integrated H&M in the gameplay ... using the same functionality and game-mechanics that make MyTown so popular to lift H&M's brand. Here are a handful of examples.

1. Location awareness. H&M products and integrations only appear when the store is relatively close.

2. Once you check-in, you can get discounts and dynamic ads:

3. When you check-in to H&M (and other locations), you can earn H&M bonuses and virtual goods:

4. Integrated gameplay. Every so often, you unlock functionality that is branded H&M - like this scratch card: