Continuing the theme of posting about TV commercials... here is the latest spot for Adam Sandler's new movie "Just Go For It." The entire spot is created around Facebook: it opens with a Like button (on Brooklyn Decker) and then narrates the story through the Facebook newsfeed and profile. Clever and it will clearly resonate with Adam Sandler's core audience.
Also, instead of promoting the movie's website (http://justgowithit-movie.com/), they promote the Facebook page (http://www.facebook.com/justgowithitmovie). In the other TV spots - including the original trailer - JustGoWithIt-Movie.com is promoted.... I give them credit for continuing the Facebook theme and promoting the movie in context.