Facebook Deals New Treatment: Overlaying Friends & Places.


While it is a relatively minor update, I love the new UI / treatment being used on Facebook Deals. Facebook is now overlaying your friend's names / images atop deals they have either purchased or liked. It is similar to the super-effective Facebook Facepiles. The treatment is simple, good looking and effective... after all, it adds familiarity and some urgency to the deals.

Equally important, Facebook is including the Page or Location offering the deal. You can see an example of this in the lower deal (Iron Horse Vineyards).

This is important because I believe that Facebook Deals will (or should) ultimately be a uniting force between Places, Deals, Events, Groups, and Local Ads. This is a small, small step.