One of the top iPhone Applications at the moment is Roger Ebert's Great Movies (currently featured by Apple / iTunes). With all due respect to Roger Ebert - who has a long career of movie reviews and insights - the application is a simply a presentation layer for content that already exists and is already accessible. And yet it has become a popular application that users are willing to pay money for.... so why is this worth writing about? It is a reminder that content presentation is very important. It is also a reminder that good content is desirable and, unfortunately, often too difficult to access. And making existing content more appealing is apparently worth paying for:

- better presentation layer - augmenting with new content sources - more accessible - native to a different environment (ie mobile, tablet, browser) - etc