Groupon's IPO Slideshow


I encourage you to read through Groupon's roadshow presentation that TechCrunch posted today. I find the last two slides most interesting: the future of Groupon as a product and what it means for growth trajectory. From the chart, Groupon clearly is betting that new product (Groupon 2.0) will energize a decelerating growth plan (Groupon 1.0). Groupon 2.0 will focus on the delivering more product, more often and in more targeted ways... and, more importantly (?), driving consumer retention: - retention & rewards - merchant ROI (calculators for ROI & Earnings) - Places and Now! deals - new Deal Types - Merchant Mobile Apps