This is how I have been finding news articles (Facebook + Washington Post Social Reader).And this is how I have been finding new music albums (Facebook + Spotify). The screenshot below is of a particular article that appeared in my Facebook Ticker twice within a 30 second span.... this isn't rare. In fact, it's common. And it is a demonstration of why you should be taking advantage of the Ticker... today, before others do. It is a huge opportunity to:

- increase awareness among a social graph - improve findability (articles, artists, time sensitive content, etc) - cluster popular content / topics within the core feed - drive traffic from the Ticker / Feed to Canvas Apps - take advantage of the first mover advantage that Washington Post and Spotify are seeing... get in the Ticker before it gets too crowded!

More reading:

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