Facebook's Bud Light Ad Unit: A Mini Fan Page


Almost exactly two years ago, Facebook introduced a series of new ad units around gifting, polling, liking, etc. Two years later, here is a view of the new Facebook Bud Light campaign - which is an expanded unit and includes several social functions.... think of it as a miniaturized fan page: the unit contains / enables all of the core functionality a page does. The single sponsored unit contains: - Your friends who like the the page - A link to the advertiser's page - Related posts - A link to the advertiser's album - A larger-than-normal photo from the album - Expandable likes and comments - A like button - Ability to comment in-line