Redbox SMS Program: Users Get Discounts; Redbox Gets Marketing Channel.


I write a lot about Redbox, in part because I am frequent users and in part because they are terrific marketers. Here's yet another example of Redbox leveraging SMS to drive promotions (and to collect user data ... and create ongoing marketing touch-points). The promotion: send Redbox an SMS and get discounted delivered via mobile. That's not entirely unique.

But, it's smart. As noted above, its a clever way to collect data about their users and create ongoing marketing touch-points... like the example below. Once you SMS Redbox, they follow up with an SMS that allows you download the mobile app (just reply APPS).

And that's the big takeaway here: be creative about driving engagement. Redbox uses SMS to deliver discounts and drive app downloads. The discount is the incentive for consumers and its a marketing cost for Redbox to distribute their app and drive engagement (a tactic they have used in email as well).

Both parties win. And Redbox has created a simple, low-cost marketing program that drives long-term benefits.