Porsche + Facebook + Pinterest


So much is great about this: Porsche takes to Facebook to alert fans that the Macan is on Pinterest.... that drives 2,500 likes and 200 shares within 6 hours. That alone is interesting and somewhat ironic. Then go to Pinterest. Despite 10,000s of impressions of their Pinterest post on Facebook (are you following?) there are only 700 followers on Pinterest, 2 pins, and 150 Facebook Likes.

So many potential comments including: - kudos to Porsche for adopting Pinterest - the concept of driving traffic circularly across networks is far from simple - I'm not entirely sure Porsche's Facebook fans understand what Pinterest is - Which might be because Porsche's fans are male (?) or because they Like things without context (?), etc