"The article, first published on the SI.com iPad application late Tuesday night..."


This cracks me up: ESPN (who has been criticized for not generously citing sources in the past) ran a front page article on UCLA's troubled basketball team. In citing the source as Sports Illustrated, ESPN strangely noted: "The article, first published on the SI.com iPad application late Tuesday night..."

I find it fascinating:

1. this was called out by ESPN ... why?

2. Sports Illustrated published the article to the iPad before the website... and both before the magazine. It clearly was an attempt to push the iPad app / subscription... which seems to be working (#1 in Sports over last week) but doesn't seem nearly as strategic as launching the article on SI.com.