This is pretty significant news out of Amazon: all seven Harry Potter books are now available in the Kindle Lending Club. It is the all-time bestselling book series and is a testament to Amazon's willingness to put marketing muscle behind Kindle and the Lending Club. And considering the reach and popularity of the Harry Potter franchise - it is a win for Kindle owners, Harry Potter fans, and Amazon users. It is also worth noting that it is a couple days from Mother's Day and Amazon's merchandising exists (upper right corner) but is far smaller than the Harry Potter announcement or the Amazon Local promotion. I would have assumed that the week would be dedicated to Mother's Day preparation - particularly highlighting one-day shipping, etc.