Yesterday, Google and ESPN combined to deliver real-time video highlights directly into Google search results via Google's homepage, World Cup related search queries and Google's new World Cup page, and so on. This integration will be live during the entire 2014 World Cup - meaning soccer fans can find their highlights.
- on ESPN.com & ESPNFC.com, ESPN's suite of mobile apps - on social media through integrations like Twitter Cards that play directly in-line and are sharable and embeddable - and now on Google and directly within search results
At ESPN, our mission is simply to serve sports fans, anytime and anywhere. This is another great, big step in that direction with our partners at Google.
Robin van Persie's incredible flying header may wind up being the goal of the World Cup. VIDEO: http://t.co/WZqoePm916
— SportsCenter (@SportsCenter) June 13, 2014
Press coverage (as represented by Techmeme):
Chris Welch / The Verge: Google and ESPN partner to put World Cup highlights in search — If you're stuck in a cubicle at work and unable to watch every minute of the World Cup, Google and ESPN will at least help you keep up with the latest highlights. The two companies have teamed up to pair both in-progress …