Nike Gears Up for Alabama vs. Auburn Iron Bowl on Twitter (Again)


There was very good response from my earlier post on Nike's use of Twitter and using it as an example of successful and time-sensitive social commerce. So I thought I would share a couple quick follow up posts related to Nike's use of Twitter on the heels of a couple great promotions.

I mentioned in the prior post that Nike does a very good job tying promotions and gear to live / big events (I used the Broncos & Seahawks Super Bowl as an example). Today marks a huge day for college football:

- it's the Iron Bowl and that's always a big deal (#1 Alabama vs. #15 Auburn) - it's the rematch of last year's classic Alabama vs. Auburn Iron Bowl - it has huge implications on the inaugural College Football Playoff (Alabama is the #1 team in the nation) - and it's a national event: 7:45pm on ESPN

This is Nike's tweet roughly 24 hours ahead of the game. I assume they will share it again around kick-off (or a different variation):

It's simple. It's clever (stay on a "roll" for "Roll Tide"). It links to Alabama football's handle. The imagery is fantastic. And it links to a page full of Alabama specific products (53 to be exact).

Such a simple but effective use of social to take advantage of current & timely events... and to drive conversation, usage and commerce.

alabama football

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