There was very good response from my earlier post on Nike's use of Twitter and using it as an example of successful and time-sensitive social commerce. So I thought I would share a couple quick follow up posts related to Nike's use of Twitter on the heels of a couple great promotions.
I mentioned in the prior post that Nike does a very good job tying promotions and gear to live / big events (I used the Broncos & Seahawks Super Bowl as an example). Today marks a huge day for college football:
- it's the Iron Bowl and that's always a big deal (#1 Alabama vs. #15 Auburn) - it's the rematch of last year's classic Alabama vs. Auburn Iron Bowl - it has huge implications on the inaugural College Football Playoff (Alabama is the #1 team in the nation) - and it's a national event: 7:45pm on ESPN
This is Nike's tweet roughly 24 hours ahead of the game. I assume they will share it again around kick-off (or a different variation):
Gear up for the rivalry. Stay on a roll. Shop @alabamaFTBL gear here http://t.co/LTWXiv2B6o pic.twitter.com/j6mCAIMjRg
— Nike.com (@nikestore) November 29, 2014
It's simple. It's clever (stay on a "roll" for "Roll Tide"). It links to Alabama football's handle. The imagery is fantastic. And it links to a page full of Alabama specific products (53 to be exact).
Such a simple but effective use of social to take advantage of current & timely events... and to drive conversation, usage and commerce.
