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Buy-com

Twitter's Earlybird Launches Madden 11 for $39.99 on Buy.com; Sells Out But Doesn't Translate to Twitter Followers

Yesterday was the launch of Madden NFL 11 (coverage here). Yesterday was also my first purchase through Twitter's Earlybird. Earlybird had a big offer on the new Madden NFL 11 video game - it normally retails for $59.99 but was sold through Buy.com (sans @Earlybird) for $39.99.

Considering the savings and the timing - it was a compelling offer... and it sold out after three offer releases over a two hour period.

Interestingly, the promotion did not lead to a significant increase in Twitter followers for Buy.com (@buy_com). Despite the offers buzz, Buy.com only gained ~300 Twitter followers. Ultimately, I imagine that they are valuing the promotion in part to increased social buzz / presence (as I imagine most purchasers were like me: in and out with only a discounted video game).

Those "In-time for Christmas" Shipping Emails Keep Coming

As I posted earlier today, this is the last chance to order gifts online and have them delivered before Christmas... which means that e-commerce sites everywhere are sending emails to make sure you know the clock is ticking.... which means that my inbox is particularly crowded today. Here are just a *few* emails received since this morning's post went live:

... and the messaging is on the storefronts / landing pages as well: