This weekend, your local Golfsmith will be hosting Nike's National Golf Day - which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a free sleeve of Nike ONE Vapor golf balls and a 30% trade-in bonus on new Nike clubs:
It is interesting to see Nike and Golfsmith tag-team across Facebook and provide exclusive, high value offers to fans. That's just the first step: fans have to then "check in at the store": Golfsmith will have in-store Facebook "fan check-in stations" for fans to broadcast and promote their experience.
Considering the partnership, in-store program and offer (which is compelling to golfers) - there are several steps to the program. Screenshots and explanation are below:
Visit your local Golfsmith store on June 26th for the Nike National Golf Day event (10am - 6pm) and, from 4:30pm - 6pm, facebook fans get exclusive prizes, discounts, and come to win big in the Guess Your Drive contest! It's our way to say "Thanks" for joining the Golfsmith family!
THREE STEPS TO GETTING MORE
1.Follow this link to print your invite
2. Check In at the Store — Say hi at the Facebook fan check-in station.
3. Enjoy Your Bonuses — Meet your fellow golf fans, get free stuff, and win!
FACEBOOK EXCLUSIVE DOOR PRIZES AND ACTIVITIES:
• FREE sleeve of Nike golf balls - Limited to first 24 people.
• 30% trade-in bonus when you buy new Nike Golf clubs**
• Guess Your Drive Contest: Each local winner gets a $25 Golfsmith cash card and a chance to win the national prize, a Nike driver of your choice worth up to $399.99!*
Promotion on Nike Golf
First, Nike promotes the 'fan exclusive' to its ~200,000 fans - which in turn drives traffic to Golfsmith's page (which had ~40,000 fans going into the promotion)
RSVP to the Facebook Fan Exclusive
The feed post on both Nike and Golfsmith is an event RSVP to the June 26th Nike National Golf Day Event at Golfsmith.
Become a Golfsmith Fan
The first requirement is becoming a fan of Golfsmith... which you can't miss:
You Now Qualify for the Facebook Fan Exclusive