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Labatt Blue

Facebook Linking to "Find More Pages" As Part of Sponsored Like Stories

Interesting move by Facebook here. Basic Feed post about a user liking a fan page... in this example, Labatt Blue US. It is a "Sponsored" post (as you can tell in the bottom right after the timestamp).

But there is also now a "Find More Pages" link. When clicked, it takes users to a page full of other brands / pages that can be liked with a single click. Think of it has Pinterest for fanpages.

Obviously the implication here is: can Facebook drive secondary likes beyond the ad unit? Can they charge for that? And does this Find More Pages concept (which launched a year and half ago) be a more meaningful finding / search experience?