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News Corp

Trying to Keep the Microsoft, News Corp, AOL, Yahoo Gossip Straight

Nearly a week into the three-week Microsoft ultimatum, there are a sudden flurry of developments and rumors... enough activity that (I imagine) something significant will happen shortly:

- Microsoft gave Yahoo a three-week notice - Yahoo announces today that they will test ads with Google - Microsoft responds to the announcement with force and threat - Meanwhile, Yahoo is negotiating with AOL to merge... discussions are apparently quite far along - ... Enough so that Microsoft and News Corp might be joining forces to improve their Yahoo bid

AOL + Yahoo sounds like a mess.

I already like Microsoft + Yahoo - and adding MySpace (and News Corp's content properties / relationships) makes it even more attractive and powerful.