We are very excited to announce the launch of real-time scoring on InGameNow and our InGameNow iPhone Apps. On team and game pages, you will notice real-time alerts of scores. The posts come from the InGameNowAlerts user and include the game's score and timestamp.
You can see an example of the Tampa Bay Buccaneers vs. Detroit Lions game (showcasing because it is rather high scoring). You can see another example on a team page: New England Patriots Scores are here.
This is a big step forward for InGameNow - giving fans access to real-time scoring and fan interaction over on the web, the iPhone and instant messaging. We have several new enhancements and features in the works - and, as always, if you have feedback on the current product (specifically the live scoring) we welcome your input.
As I have posted previously, InGameNow has a Sports & Scores API. If you interested in developing against it and working with InGameNow, please contact me!