Google Analytics seems to have launched a rebranded, new front door. And it seems not to be working.

Clicking on the new "Access Analytics" button starts a several second process that results in a redirection error. Clicking on the "News" section links off to the Google Analytics Blog... which also doesn't work and results in an error: "The connection has timed out. The server at is taking too long to respond."

For a free product, downtime can (and should) be expected - but this going on 30 minutes now (at least). Maybe I should add to my list of 20 ways to fix Google Analytics?

Google's new homepage:

Google Analytics

... and what happens when you try to login:

Google Analytics Down

Update According to TechCrunch, GMail also is experiencing an outage... so this could very well be related and bigger than just Analytics.