Groupon's Post Purchase Prompts. As "In the River" as it Gets.


Great example of "in the river" promotion by Groupon (one of the very best at conversions and promotions). It doesn't more "in the river" than the post-purchase screen... and it doesn't distract the user during the purchase / flow. This is an obvious example but worth showing because it's clean, clear and intentionally unavoidable. Immediately post purchase:

- the screen blooms into a popup with three components

- a lightweight receipt highlighting the coupon's expiration date (important)

- a chance for users to share their purchase and receive a $10 credit (Twitter, Email, Facebook, Facebook messages). I believe it's better to promote this post purchase because you can be more aggressive (even obnoxious) about it and not interrupt the conversion

- three more deals relevant to you (as determined by sales popularity and proximity)

Also worth noting: it is far easier to A/B test and optimize these flows than it is on the purchase / check-out page. Once you've optimized this flow, you can apply those findings elsewhere.