Amazon's $199 tablet, the Kindle Fire, is now available for pre-order. The product page is really terrific: colorful, informative, fun and all on a single page. It's great:

The Kindle itself is super appealing because of the price point (side track: but low price and being hardware agnostic is why Android has won such tremendous market share. Even if the iPad is a better product - and it may well be - the Fire's price point is so different that they functionality cannot be compared. If shopping for a Toyota Prius, you don't consider quality as compared to a Mercedes sedan).

The smartest bundle and promotion is Amazon's inclusion of 30 days of free Amazon Prime. Brilliant. Their goal is to make the Fire your home shopping device - and what better way to train users of that potential??