Facebook Roadshow: Advertising Revenue by Product Extension


If you haven't already, I encourage you to watch the Facebook IPO Roadshow video. It's fascinating and well done. There is a ton in there worth discussing / pointing out, but I wanted to highlight one of my favorite screens (shown below): It shows Facebook's growing advertising revenue and the four stages of advertising platform growth that have helped it grow (of course alongside monstrous user growth!): - Reach (their userbase) - Relevance (targeting) - Engagement (like, share, etc) - Social Context (sponsored, open graph, etc)

And what's missing? How about off-Facebook advertising...

More here: TechCrunch / Roadshow Video / WSJ