Viewing entries tagged
GrubHub

Ordering Pizza Officially Moves Online

Wondering why you are now getting more Pizza Hut, Domino's and Papa Johns emails?

eMarketer reports that "the average online pizza order is $6 to $9 higher than the average telephone order." The research suggests (as one would expect) that ordering online is an easier, more enjoyable experience than dealing with people over the phone: "online customers had a more leisurely experience than did phone customers, and that having access to the entire menu let them order without feeling rushed, resulting in the higher totals."

Sure - this research seems obvious, but:

- + $6-$9 per pizza order is quite significant ... that's nearly another pie per order - It speaks to the importance of customer service, having digital menus and being able to control the experience - This speaks well for upstarts like GrubHub, Yelp and Google / Yahoo Local - I now understand why I get more-than-weekly emails like the one below (and I suspect it will get worse!)

Pizza Hut Pizza